Beyond Meat Is Becoming Del Taco’s Best Menu Update in History
Del Taco’s most recent vegan menu update is a resounding success, according to company CEO John Cappasola. Last year, Del Taco began testing specially seasoned Beyond Meat beef crumbles on its menu at select California locations before expanding the offering in April to all of its 580 locations nationwide. “Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings,” Cappasola said during a recent shareholder meeting. “We believe the Beyond platform will drive sales while further strengthening our quick-service restaurant-plus brand position, and we see incredible future opportunity to expand this protein across our menu.” The vegan meat option is available as a swap for any beef items on Del Taco’s menu and is offered as composed Beyond Taco menu items for $2.49. “We’ve had stories—even on social media—of folks talking about having never been to Del Taco before and this giving them a reason to check out the brand,” Cappasola said, revealing that the chain’s Beyond Meat marketing campaign resulted in 728 million online and print media impressions within its first week of launch.